Meet Lex, Founder & CEO of Lexique Avenue

Lex’s story began with constant change. As a young girl, she moved from place to place, living with different family members and changing schools often. Stability was a luxury she could never quite grasp, and the challenges that came with it were overwhelming. Having to grow up quickly, she learned
to navigate life on her own, figuring out the answers as she went.

Despite the hurdles, Lex kept her head above water. She
worked hard, did her best in school, and held down a job since she was 16. But deep down, she knew she was capable of more than just surviving. For years, she struggled with self-doubt, the weight of her past, and bad decisions she had made. Many times she had found herself walking down the wrong path—what she calls the “wrong AVENUE.” Her high school years were tough, and
after graduation, life continued its familiar rhythm. Nothing was changing.

Until, in 2021, Lex received life-changing news: she was going to be a mother. This news ignited something deep inside her—a fire that would push her to finally confront her struggles and take control of her future.

After becoming a mother, she worked relentlessly on her mindset, and began dedicating herself to personal growth. But the real breakthrough came when Lex finally listened to the voice inside her head, the one urging her to take a
different route. She realized that her dreams of entrepreneurship, which had always been a part of her, were finally within reach. For too long, she had been walking the wrong AVENUE. But now, she was ready to choose the right one—the one that would lead her to a life she could be proud of. And so, Lexique Avenue was born.

With a clear vision, Lex crafted a 7-step plan to launch her
brand. Step by step, she poured everything she had into her business, investing in herself and her future. And with each step, she moved closer to realizing her dream. Today, Lex looks back with pride, knowing how far she’s
come. She’s proven to herself that no matter how many wrong turns
she took down the wrong AVENUE, the chance to make the right choice and start walking down the right AVENUE was always there. She just needed to make that choice.

“I’ve dealt with a lot of tough times in my life. I didn’t always make the choice to overcome those tough times and work on bettering myself when I should have. Making the choice to go down a new AVENUE when I knew I was going to become a mom CHANGED MY LIFE. That’s when I really started building up that resilience and started to shift my outlook on my life. That realization after the fact, was a reminder that I’ve come so far.

No matter what goes on in my life I can overcome it with positivity, hard work, and dedication to myself and the people around me. I want to thank everyone who supports me on this AVENUE of building my brand. I hope that I can continue to share my story throughout this experience of becoming a business owner.

I hope it inspires others to follow their AVENUE as well because everyone’s AVENUE is UNIQUE, and it takes a lot of strength and commitment to follow the AVENUE that’s destined for you.”